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77 hook templates.
Zero writer's block.

A curated library of proven YouTube title patterns — grouped by the six psychological archetypes that drive clicks. Copy, adapt, ship.

SAME ARCHETYPE SYSTEM AS HOOK LAB

SHOWING 77 / 77 HOOKS

NUMBER HOOK

{N} {topic} {outcome} in under {time}

e.g. 7 camera settings every creator should master in under 10 minutes

NUMBER HOOK

{N} reasons your {topic} isn't {outcome}

e.g. 5 reasons your videos aren't getting views

NUMBER HOOK

I tried {N} {topic} so you don't have to

e.g. I tried 17 YouTube growth tools so you don't have to

NUMBER HOOK

{N} {topic} that changed my {outcome}

e.g. 3 editing habits that changed my retention overnight

NUMBER HOOK

From {N} to {M}: how I {outcome}

e.g. From 100 to 100k subs: how I cracked the algorithm

NUMBER HOOK

The {N}-{unit} rule for {topic}

e.g. The 3-second rule for YouTube hooks

NUMBER HOOK

{N} things I wish I knew before {topic}

e.g. 12 things I wish I knew before starting YouTube

NUMBER HOOK

Why {N}% of {group} {outcome}

e.g. Why 93% of new channels quit in year one

NUMBER HOOK

I watched {N} {topic} — here's what works

e.g. I watched 200 viral videos — here's the pattern

NUMBER HOOK

{N} seconds that {outcome}

e.g. 8 seconds that decide if your video goes viral

NUMBER HOOK

${N} {topic} vs ${M} {topic}

e.g. $50 microphone vs $5,000 microphone

NUMBER HOOK

{N} days of {topic}: results

e.g. 30 days of daily uploads: what actually happened

NUMBER HOOK

{N} {topic} ranked worst to best

e.g. 11 editing software ranked worst to best

NUMBER HOOK

I {action} {N} times — this is what I learned

e.g. I published 100 videos — this is what I learned

NEGATIVE FRAME

Stop {doing action} — do this instead

e.g. Stop chasing viral hooks — do this instead

NEGATIVE FRAME

The worst {topic} mistake you're making

e.g. The worst thumbnail mistake you're making right now

NEGATIVE FRAME

Why your {topic} is failing

e.g. Why your YouTube channel is failing

NEGATIVE FRAME

Don't start {topic} until you watch this

e.g. Don't start YouTube until you watch this

NEGATIVE FRAME

{Authority} was lying to you about {topic}

e.g. MrBeast was lying to you about upload schedules

NEGATIVE FRAME

This {topic} is ruining your {outcome}

e.g. This editing habit is ruining your retention

NEGATIVE FRAME

I was wrong about {topic}

e.g. I was completely wrong about long-form content

NEGATIVE FRAME

The {topic} trap no one talks about

e.g. The subscribers trap no one talks about

NEGATIVE FRAME

What NOT to do when {topic}

e.g. What NOT to do when your video flops

NEGATIVE FRAME

Why I quit {topic}

e.g. Why I quit daily uploads after 90 days

NEGATIVE FRAME

Avoid these {N} {topic} at all costs

e.g. Avoid these 5 thumbnail styles at all costs

NEGATIVE FRAME

The dark side of {topic}

e.g. The dark side of going viral

NEGATIVE FRAME

Your {topic} is probably broken

e.g. Your hook is probably broken — here's how to fix it

CURIOSITY GAP

The truth about {topic}

e.g. The truth about YouTube's algorithm in 2026

CURIOSITY GAP

What {group} won't tell you about {topic}

e.g. What YouTubers won't tell you about monetization

CURIOSITY GAP

This one {topic} changed everything

e.g. This one thumbnail tweak changed everything

CURIOSITY GAP

I found the {topic} formula

e.g. I found the viral hook formula (and it's not what you think)

CURIOSITY GAP

The REAL reason {outcome}

e.g. The REAL reason your videos stop at 500 views

CURIOSITY GAP

Everyone is missing this about {topic}

e.g. Everyone is missing this about YouTube Shorts

CURIOSITY GAP

I cracked the {topic} code

e.g. I cracked the retention code — here's the proof

CURIOSITY GAP

{Unexpected outcome} — here's how

e.g. I gained 10,000 subs from one video — here's how

CURIOSITY GAP

The {topic} no one is talking about

e.g. The growth tactic no one is talking about

CURIOSITY GAP

Why {surprising fact}

e.g. Why my worst video got my best audience

CURIOSITY GAP

This will change how you see {topic}

e.g. This will change how you see your analytics

CURIOSITY GAP

I tested {topic} — the results shocked me

e.g. I tested every hook style — the results shocked me

CURIOSITY GAP

Before you {action}, watch this

e.g. Before you upload your next video, watch this

PATTERN INTERRUPT

I'm a {role}. Here's why I {unexpected action}

e.g. I'm a full-time YouTuber. Here's why I stopped making videos

PATTERN INTERRUPT

Everything you know about {topic} is wrong

e.g. Everything you know about YouTube SEO is wrong

PATTERN INTERRUPT

{Low number}-view video beats {high number}-view video

e.g. My 1,000-view video out-earned my 1M-view video

PATTERN INTERRUPT

Why {common belief} is a myth

e.g. Why uploading daily is a myth

PATTERN INTERRUPT

The opposite of {advice} actually works

e.g. The opposite of every YouTube advice actually works

PATTERN INTERRUPT

I failed at {topic} on purpose

e.g. I failed at YouTube on purpose — here's what I learned

PATTERN INTERRUPT

{Unexpected}: the {topic} paradox

e.g. Fewer uploads, more views: the content paradox

PATTERN INTERRUPT

Stop trying to go viral — do {alternative} instead

e.g. Stop trying to go viral — build a cult audience instead

PATTERN INTERRUPT

{Expensive thing} is worse than {cheap thing}

e.g. $10,000 camera is worse than an iPhone (here's proof)

PATTERN INTERRUPT

I deleted {valuable thing} and got {better outcome}

e.g. I deleted my 500 old videos and grew faster than ever

PATTERN INTERRUPT

The reason {famous creator} is wrong about {topic}

e.g. The reason MrBeast is wrong about titles

PATTERN INTERRUPT

Why boring beats viral

e.g. Why boring videos beat viral ones (long-term)

PATTERN INTERRUPT

{Rule} is dead. Here's what replaced it

e.g. The 10-minute rule is dead. Here's what replaced it

AUTHORITY SIGNAL

After {N} years in {field}, here's what I know

e.g. After 10 years running a YouTube channel, here's what I know

AUTHORITY SIGNAL

A former {authority role} explains {topic}

e.g. A former YouTube engineer explains the algorithm

AUTHORITY SIGNAL

The {topic} playbook — from {credential}

e.g. The viral hook playbook — from a channel with 5M subs

AUTHORITY SIGNAL

I've analyzed {N} {topic}. This is the pattern

e.g. I've analyzed 10,000 viral titles. This is the pattern

AUTHORITY SIGNAL

What I learned from {impressive outcome}

e.g. What I learned from 1 billion views

AUTHORITY SIGNAL

{Role} at {famous company} reveals {topic}

e.g. Growth lead at YouTube reveals ranking signals

AUTHORITY SIGNAL

The method I used to {impressive outcome}

e.g. The method I used to hit 100k subs in 90 days

AUTHORITY SIGNAL

I built a {size} channel — these are the rules

e.g. I built a 2M-subscriber channel — these are the only 5 rules

AUTHORITY SIGNAL

Top {N} {role} agree on this {topic} principle

e.g. Top 10 YouTubers agree on this one retention principle

AUTHORITY SIGNAL

I teach {topic} for a living. Here's the shortcut

e.g. I coach creators for a living. Here's the shortcut

AUTHORITY SIGNAL

The {topic} framework I charge ${amount} for

e.g. The hook framework I charge $2,000 for (free here)

AUTHORITY SIGNAL

{N} {profession} can't be wrong about {topic}

e.g. 100 creators can't be wrong about posting time

SECRET KNOWLEDGE

The {topic} secret {group} don't want you to know

e.g. The thumbnail secret agencies don't want you to know

SECRET KNOWLEDGE

The hidden {topic} inside {thing}

e.g. The hidden YouTube feature inside Studio

SECRET KNOWLEDGE

How {group} actually {outcome}

e.g. How top creators actually write titles (behind the scenes)

SECRET KNOWLEDGE

Leaked: {topic}

e.g. Leaked: YouTube's internal ranking memo

SECRET KNOWLEDGE

The {topic} nobody is teaching

e.g. The retention trick nobody is teaching

SECRET KNOWLEDGE

I worked at {company} — here's what they hide

e.g. I worked at a top creator agency — here's what they hide

SECRET KNOWLEDGE

Inside the {topic} of {role}

e.g. Inside the daily routine of a full-time YouTuber

SECRET KNOWLEDGE

The private {topic} playbook

e.g. The private hook playbook top 1% creators share

SECRET KNOWLEDGE

Uncovering the {topic} hack

e.g. Uncovering the thumbnail hack that 4x'd my CTR

SECRET KNOWLEDGE

This is how {group} really {action}

e.g. This is how 7-figure creators really write their scripts

SECRET KNOWLEDGE

The {topic} advantage you're not using

e.g. The analytics advantage 99% of creators ignore

SECRET KNOWLEDGE

The ${revenue} {topic} nobody sees

e.g. The $50k/month sponsor playbook nobody sees

HOW TO USE IT

A swipe file is a starting point, not a shortcut.

Six proven archetypes

Every hook is tagged with the psychological archetype it fires — Number, Negative Frame, Curiosity Gap, Pattern Interrupt, Authority, Secret Knowledge.

Template + real example

Each entry shows the abstract template plus a concrete example. Swipe the structure — the words are yours.

One-tap copy

Copy any template with a single tap and paste it into your next title draft. No signup, no paywall, no limits.

WANT HOOKS TUNED TO YOUR VIDEO?

Templates give you a starting point.
Hook Lab writes the finished line.

Inside VANTAGEVID, Hook Lab generates custom hooks for your specific topic, scored across all six archetypes, ranked for curiosity gap, and optimised against the actual top-performing videos in your niche.

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Frequently asked

How do I use a hook from this swipe file?

Pick an archetype that matches your video's angle, then adapt the template to your topic. The curly-brace placeholders — {topic}, {N}, {outcome} — tell you what to replace.

Can I mix two archetypes in one title?

Yes — the strongest titles fire 2+ archetypes. Pair a Number Hook with a Negative Frame, or Authority with Curiosity Gap. Our scoring engine inside the platform can score your title across all six dimensions at once.

Why are some categories shorter than others?

Each archetype has its own shelf life. Secret-Knowledge hooks saturate fastest — too many in a niche and they stop converting. We've weighted the library toward the archetypes that stay durable.

What does VANTAGEVID add over a swipe file?

The platform generates custom hooks for YOUR specific topic, scored against the actual top-performing videos in your niche, with archetype stacking, curiosity-gap analysis, and live retention prediction.